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Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke Empty Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke

Mar 17 Sep 2024 - 1:28
Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke 5f81bf2b332f26e4fc4c6001b944969b
pdf | 10.78 MB | English| Isbn:9783031420498 | Author: Sven Reinecke, Laura Johanna Noll | Year: 2023[/center]

Description:
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).


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