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Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke Empty Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke

Mar 28 Mayo 2024 - 11:00

Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke 0e885698b980e30e315e4a6d0b9df799
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pdf | 10.78 MB | English | Isbn:9783031420481 | Author: Sven Reinecke, Laura Johanna Noll | Year: 2023
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About ebook: Active Price Management: Be a Price Maker, Not a Price Taker!

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).


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