Tarzan Economics Will Page

A stunning new insight into how the most crucial lesson you can learn in business is how to pivot, and change what you do, rather than carry on fighting a battle that is already lost.
In the early part of this century, two big companies battled it out for the video rental market: Blockbusters, with their global portfolio of rental stores, and newcomer Netflix, whose model was based on mailing DVDs to their customers. By 2020, Blockbusters had long disappeared from the high street, while Netflix has become one of the biggest media companies in the world, valued at over $150 billion after it pivoted into becoming a film production company.
For economist Will Page, his experience came in the music business - a multi-billion industry that was suddenly hit by online streaming and illegal downloads. Suddenly the entire business appeared to be heading for collapse, with other media formats fearing that they would be next to suffer. For...

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