Building Brand Value The Playboy Way Susan Gunelius
Jue 3 Feb 2022 - 15:03
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Building Brand Value The Playboy Way Susan Gunelius
epub | 335.06 KB | English | Isbn: 023057789X | Author: Susan Gunelius | Year: 2016
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Description:
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Category:Global Marketing, Industrial Marketing, Market Research Business
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