Free full game 2018
¿Quieres reaccionar a este mensaje? Regístrate en el foro con unos pocos clics o inicia sesión para continuar.

Ir abajo
avatar
Admin
Admin
Mensajes : 197807
Fecha de inscripción : 21/04/2018
https://jugos.yoo7.com

 Fashion Marketing and Communication - Theory and Practice Across the Fashion Indu... Empty Fashion Marketing and Communication - Theory and Practice Across the Fashion Indu...

Mar Ene 25, 2022 7:09 am

 Fashion Marketing and Communication - Theory and Practice Across the Fashion Indu... 259701224_2x14l1u5py1l
[/center]

Fashion Marketing and Communication - Theory and Practice Across the Fashion Industry
pdf | 17.7 MB | English | Isbn:‎ B07Z6QP3R8 | Author: Olga Mitterfellner | Year: 2019

[/center]

Description:

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century.

Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

Category:Global Marketing, Industrial Marketing, Global Marketing



Download from RapidGator

https://rapidgator.net/file/8564e884cf0c20de4cf974f6ef81c611/...Fashion.Marketing.and.Communication.-.Theory.and.Practice.Across.the.Fashion.Industry.rar
Download from DDownload

https://ddownload.com/fk385j2bnnao/...Fashion.Marketing.and.Communication.-.Theory.and.Practice.Across.the.Fashion.Industry.rar
Download from NitroFlare

https://nitro.download/view/2D611D3FB8B4797/...Fashion.Marketing.and.Communication.-.Theory.and.Practice.Across.the.Fashion.Industry.rar
[/center]
Volver arriba
Permisos de este foro:
No puedes responder a temas en este foro.