The Power of Us by Dominic J Packer

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A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior-and how these shared identities can inspire both personal change and social movements.

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing-often outside your conscious awareness and sometimes even against your wishes-to reflect the interests of the groups you belong to.

In The Power of Us, psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to:
[*]Boost cooperation and productivity
[*]Overcome bias
[*]Escape from echo chambers
[*]Break political gridlock
[*]Foster dissent and mobilize for change
[*]Lead effectively
[*]Galvanize action...

Category:Cognitive Neuroscience & Cognitive Neuropsychology, Psychology of Personalities, Cognitive Neuroscience & Neuropsychology

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