The Great American Shopping Experience The History of American Retail from Main S...

A fun, nostalgic look at the great American stores of yesteryear and their rise and fall. The wealthy and leisured lady of the 1920s shopped in a palatial downtown department store with a restaurant, beauty parlor, movie theater, and live orchestra-the harried suburban mom of today rushes her purchases through the self-checkout at the big box store. The Great American Shopping Experience explains how this transformation happened in a fascinating and entertaining history of the growth and decline of America's massive retail empires. From the humble 19th century dry goods store to the majestic department stores of the early 20th century to the shopping malls and outlet stores of today, The Great American Shopping Experience tells the romantic story of Americans' relentless pursuit of the better bargain, surveying the changing fashions, social ideals, and marketing innovations that created shopping as we know it. The...

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