An Audience of One - Drive Superior Results by Making the Radical Shift from Mass ...

The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line
One-to-one marketing is the breakthrough strategy today's top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.
In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers' privacy concerns. In chapter after chapter of real-life cases and primary research, you'll learn:
[*]Which brands are using one-to-one marketing, and how they leverage it for growth
[*]The important role privacy plays in a one-to-one marketing...

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