Beyond Sizzle - The Next Evolution of Branding

Are you interested in learning how to create companies people love to love?
If you want to be that company people love to love-the one that people can't wait to tell others about-you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource-people-to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can't wait to tell others about!
People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it's clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table.
Award-winning...

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