Consumption-Based Forecasting and Planning (Wiley and SAS Business)

Discover a new, demand-centric framework for forecasting and demand planning
In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.
The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn:
[*]How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs
[*]What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events
[*]How to apply analytics and machine learning to your forecasting...

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