Mother of Invention How Good Ideas Get Ignored in an Economy Built for Men by Kat...

'I am absurdly excited for this book' Caroline Criado Perez A razor-sharp look at the ways women -and their game changing ideas- are excluded from the global economy. Why did it take us 5,000 years to attach wheels to a suitcase? How did bras take us to the moon? And what does whale hunting have to do with our economy? Bestselling author Katrine Marçal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda. Despite these successes, we still fail to find and fund the game-changing ideas that could...

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