SEO Fundamentals for Small Business Owners

If you're reading this, you're probably aware that SEO is important for growing a small business. From the largest multinational conglomerate to the smallest mobile dog grooming service - virtually every business in the 21st century can benefit from SEO.
Why? Because basically everyone uses the internet.
Chances are that if someone is looking to purchase your product or service, they're going to jump to Google to do it. Even your Great Aunt Susan who can barely turn on an iPad is probably going to Google "plumber near me" if she needs to find a plumber these days.
While having a functioning website is great, it's only half the battle.
Everyone has a website these days; it's getting people to find yours that's the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don't waste your time building the Versailles of websites only to end up on page #57 of Google search results.
Like it or not, SEO is crucial.
Books have been written about SEO for well over 10 years at this point, and the fundamentals of many of these books still hold up today. SEO guide books from 2008 were still telling businesses how to get to the top of Google; the ways and means of getting there were just different.
So while I can't promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online.
If you're taking your small business seriously in the digital age, then you need to learn all about SEO - Search Engine Optimization. It's not a buzzword that's going to go away any time soon. Instead, it's going to adapt to changing technology and algorithms...
...but more on that later.
So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners.
You'll love it, we promise.

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