How To Write Great Copy For The Web
Vie Jul 02, 2021 12:11 pm
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How To Write Great Copy For The Web
pdf | 7.3 MB | N/A | Isbn:N/A | Author: Harry Bingham | Year: N/A
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Description:
This intensely practical and funny guide will take you through everything you need to do write a book to be proud of in 2021. You'll learn to write a novel, children's book, or narrative non-fiction that will remain true to your artistic vision and be strong enough to sell.
'Best book on writing I have ever read' -- Lovely Rita, Amazon reviewer
So: you want to write a book.
That means you'll need to learn how to find the market you'll be writing for and how to plan your novel. Know what works and what doesn't and identify the 'outstanding' from the 'good' ideas.
You'll need to know how to plot like the experts: learn about all the plotting methods open to you, and which one suits you and your writing style.
You'll also want to know who your characters are and why they're the way they are. You'll need to know about character arcs and character development, so that you can create dazzling characters that'll leave your readers captivated.
But none of that will mean anything, if you haven't developed your prose style. This is what separates 'people who like to write' and 'writers.' So, you'll need to learn how to handle technicalities like point of view, tense, omniscience, writing with clarity, and the art of showing-not-telling.
And, because you're a writer whose just created a world filled with evocative characters and excellent descriptions of place, you'll also need to know how to edit. Really edit your manuscript so that it's ready for publication.
Oh, and yes, you'll need experience. This book is written by someone who knows what he's talking about. With 20+ years as a published and bestselling author, Harry has helped thousands of writers on their journey to publication (as boss of Jericho Writers).
And look: there are plenty of writing manuals out there, but with this book Harry will be with you from the very first sentence to the last full stop. Offering you actionable advice with real-life examples, all with the aim to help you write a book to be proud of. From one writer to another - good luck.
Table of contents:
Introduction
Part one: Planning
1 What is Your Market?
2 What is Your Plan?
3 What is Your Plot?
4 Who Are Your Characters?
5 What is Your Stage and Where is Your Camera?
6 Who Are You?
7 Some Common Mistakes
Part two: Prose Style
8 Clarity
9 Economy
10 Clichés: A Field Guide
11 Precision
12 Some Technicalities
13 Little Flashes of Genius
14 Tone
Part three: Character
15 Show, Telling, and The Riddle of Character
16 Finding Edge
17 The World of Interiors
18 Faces, Bodies, Mirrors
19 Meetings
20 Empathy
Part four: Placing the Camera
21 First-Person, Third-Person
22 One, Few, or Many
23 Up Close, Far Out, and The Myth of Omniscience
24 Past or Present?
25 The Time Traveller's Reader
26 Madmen, Liars and Rogues
27 Irony
Part five: Story
28 The Classic Plot
29 The Mystery Plot
30 The Literary Plot
31 Perspectives From Film
32 Diagnosing Your Plot Problems
Part six: Scenes and Chapters
33 The Scene
34 The Scene That Isn't
35 The Chapter
Part seven: Towards Perfection
36 Themes
37 Editing Your Manuscript
38 Getting Help
Conclusion
About Jericho Writers
Bingham has been published by the three largest trade publishers in the world, has sold in every major market on the planet, has been on bestseller lists, has been prize long- and short-listed, and has had his work adapted for TV. His work has also received a considerable amount of critical acclaim.
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