People Follow People - The Twelve Characteristics of an Influential Leader

If you want to be a leader, it needs to come from the heart
At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it's time to ask why-as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Ca­wthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn't flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect-and can tie hearts and minds to you for a lifetime-comes from inside: our values, character, loyalty, and integrity.
These days, no one is that impressed by how many "likes" or followers someone has. Instead they want...

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