Hotel Master 2020 - Increase Your Hotel Bookings with a Complete Online Strategy f...

Hotel marketing is changing rapidly. New channels are coming up, new tactics are replacing old hotel business strategies while the need to increase direct bookings is becoming more vital today than ever.

This book, a result of real business experience by YK Advance consulting small and medium hotels, aims to put hotel business development things in a new perspective. A 360 approach based on real hotel case studies, with a focus on digital presence and new methods.

Hoteliers will learn how to:

- Use new methods to increase direct bookings
- Take advantage of Google, SEO and Adwords for a better return on their investments
- Implement Facebook and Instagram strategies for their hotel
- Handle Booking, Expedia and Tripadvisor channels
- Rediscover hotel business development

A new approach on how to use innovative tools for effective hotel marketing.