From Poop To Gold - The Marketing Magic of Harmon Brothers

Go behind the scenes of some of the most successful video ads in internet history-and the lessons learned along the way.
A stunning number of hilarious videos that have "gone viral"-and which have also managed to sell huge quantities of product (think of Squatty Potty's pooping unicorn as
just one example)-have one thing in common: they were created by a small group of people from a small-ish town in Provo, Utah. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers-and their revolutionary model-transform poop into gold, and can do the same for you and your company.
Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed its author, Chris Jones. He began to see dozens of applications of the Harmon Brother's business model, and ways From Poop to Gold could potentially be much more than just a recitation of facts.
American business is often dysfunctional, a clear contrast to the often chaotic but always collegial-and successful-model at Harmon Brothers. More, the HB system both treats its employees like adults and allowes them to behave like human beings, unique and powerful in their own ways.
It was a story that needed telling.

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