From Head Shops to Whole Foods - Joshua Clark Davis

In the 1960s and '70s, a diverse range of storefronts-including head shops, African American bookstores, feminist businesses, and organic grocers-countered corporate power by bringing the work of political movements (the New Left, Black Power, feminism, environmentalism, and more) into the marketplace. Through shared ownership, limited growth, and workplace demacy, these "activist entrepreneurs" offered alternatives to conventional profit-driven business models. By the middle of the 1970s, thousands of these businesses operated across the United States-but only a handful survive today, and some, like Whole Foods Market, have abandoned their quest for collective political change in favor of the pursuit of profits.
Vividly portraying the struggles, successes, and sacrifices made by these activist business owners, From Head Shops to Whole Foods writes a new history of social movements and capitalism by showing how activists embraced small businesses in a...

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