Strategic Brand Management - Lessons for Winning Brands in Globalized Markets

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

https://rapidgator.net/file/3a505d70ed52da5ba13205d937eb8154/

http://nitroflare.com/view/505A2C72A07866C/

https://k2s.cc/file/bf6b525f5bab2