The Spotify Play by Sven Carlsson

The Accidental Billionaires meets the music streaming business in The Spotify Play, a behind-the-scenes exposé of how Swedish college drop-out Daniel Ek and his financial partner Martin Lorentzon took on the giants of Silicon Valley and the music industry, betting everything on the power of an idea to build the world's largest online source of song
On a San Francisco summer's eve in 2011, after more than a year of delays, Daniel Ek-the whiz kid CEO of Spotify-celebrated the hard-earned US launch of his company. Only fifteen minutes away lay the modest brick house belonging to Steve Jobs, who had worked hard to stop this moment from ever happening.
The tech war between the Apple iPhone and Android had raged, and Jobs saw downloaded music, kept within his software, as the key weapon in his holy war against Google. But Spotify had redrawn the battle lines. With humble origins as a Swedish start-up, Ek's platform had catapulted to the top of...

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