Introduction to Data Visualizat - Jose Berengueres

Used in universities and biz schools in Finland, Barcelona, USA, Korea, Canada and the Middle East; and in executive trainings of companies like Halliburton TX, Agilent and PropertyFinder, this book will help you to transform data into not just information, but valuable knowledge.


In this book, you will learn by example how to visualize the fascinating topics of gender equality, inclusion, solar energy and bias. You will also learn, What is the role of a narrative in a graphic; The foundations of visual narratives and what is the relationship between data, information and knowledge. The authors (Kaggle masters, Bloomberg ex bureau chiefs and psychology professors) bring together concepts of Data Science, Design Thinking and Strategy to take the reader on a journey where the destination is nothing less than great visual storytelling.
You can be an MBA candidate, an instructor, a strategy consultant or an entrepreneur, this book explains the visual fundamentals for building graphics that convince decisively
Designed as a series of Satic exercises, this book is for you if you work with Excel, SPSS, or Tableau; no data skills or special math skills are required.


*** What will you learn? (learning outcomes)


*Identify the role of a narrative in a graphic


*Transform data into information

*Synthesize knowledge from data


*Apply visual thinking tools to the decision-making process


*Select visual communication techniques to persuade

*Detect biases and lies in charts

*** Praise from the readers


"look at this tremendous contribution" - Juan Riquelme Díaz, Editor del Grupo Valparaíso en SoyChile

"I was going through the book and it looks great!" - Mauricio ZAnotti - Director ONG La ruta Solar


"Here in Argentina the community in data science is really growing, and I love visualizations and find the way to tell the story." - Agustin Blacker

"Along with greeting and thanking you for such a good contribution delivered through the book I am reading (now in its translated version)." - Rosa Velasques

"An eye opener" - Benjamin Jon, Wales.


"A holistic approach to how to create knowledge with classic rhetoric." - Birgitta Edberg


*** About the authors


Marybeth Sandell is a Swedish-American journalist and has been, among others, bureau chief of the Bloomberg London office. He has worked in Stockholm, Zurich and New York; and has taught at the University of North Carolina. She has a Masters in Communication and Technology from UNC Chapel Hill and his work focuses on creating data-driven stories for global corporations and non-profits.

Jose Berengueres is from Barcelona and a doctor in robotics by TokyoTech. Fluent in Japanese and a Kaggle competitions master, he is also an angel investor in edtech startup citationSy; since 2011 he works at the U.A.E University in the Emirates where he combines teaching design thinking and ethics in IT with mentoring startups.


Ali Fenwick is Dutch and is Professor of Organizational Behavior and Innovation at Hult International Business School in Dubai. Her research focuses on the psychology of organizations and administration, and explores how psychological interventions can be applied within the workplace.

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