The One Percent Edge - Small Changes That Guarantee Relevance and Build Sustainabl...

Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business - marketing, customer service, finances, products, people - then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
[*]Put energy into profitable areas and trim dead weight
[*]Raise prices by selling value instead of things
[*]Access new markets by adapting...

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