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The Public Relations Handbook 2nd Edition Empty The Public Relations Handbook 2nd Edition

Dom Nov 22, 2020 5:16 pm


The Public Relations Handbook 2nd Edition 0b21z0w9x9iw6fkqs

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The Public Relations Handbook 2nd Edition
pdf | 5.29 MB | English | Isbn:1506381464 |
Author: Alison Theaker | PAge: 377 | Year: 2018

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This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations and advertising, to digital and social media platforms.  Whether writing a story, press release or a tweet, today's media writers must adapt their message to each specific media format in order to successfully connect with their audience. 

New to the Second Edition:


  • A new chapter on social media discusses the latest developments in this rapidly changing area.
  • New Helpful Hints boxes help you hone your media writing skills.
  • New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date.
  • Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills.
  • Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news.
  • Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply.
  • New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.




Category:Journalism Writing Reference, Communication Reference, Academic & Commercial Writing Reference


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