The Public Relations Handbook 2nd Edition

This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations and advertising, to digital and social media platforms.  Whether writing a story, press release or a tweet, today's media writers must adapt their message to each specific media format in order to successfully connect with their audience. 

New to the Second Edition:

• A new chapter on social media discusses the latest developments in this rapidly changing area.
  
• New Helpful Hints boxes help you hone your media writing skills.
  
• New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date.
  
• Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills.
  
• Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news.
  
• Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply.
  
• New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
  
  

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