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AI in Digital Marketing - Maria Johnsen Empty AI in Digital Marketing - Maria Johnsen

Mar Jul 23, 2024 11:23 pm

AI in Digital Marketing - Maria Johnsen 5f77a1cdd2f838cbe506f33759486efa
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pdf | 12.38 MB | English | Isbn:9781501519185 | Author: Maria Johnsen | Year: 2024
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About ebook: AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

FEATURES:

[*]Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization
[*]Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads™, and influencer marketing
[*]Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization
[*]Includes ethical considerations and legal aspects about privacy and data protection


https://rapidgator.net/file/29caaf132e07e3926eab138c5008dfbd/
https://filestore.me/uilbmctze4iy

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