Problem Hunting: The Tech Startup Textbook - Brian Long

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:
[*] Finding and testing product market fit
[*] Creating and refining your product
[*] Selling and marketing your new solution
[*] Hiring your team and building your culture
[*] Mobilizing financial, legal, and compliance functions
[*] Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.