Ultimate Guide to Local Business Marketing by Perry Marshall

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search-often confused with paid search and search engine marketing-to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
[*]Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
[*]Master the components of a high-converting campaign and get the most bang for your buck
[*]Harness mobile search advertising and Facebook ads for maximum results