The Bartering Mindset (Summary) by Brian C. Gunia

getAbstract Summary: Get the key points from this book in 10 minutes.
Bartering requires creative problem solving and promotes enlightened self-interest. Today's adversarial "monetary mind-set" often turns out to be ineffective at solving problems because it focuses on winners and losers. Brian C. Gunia asserts that a "bartering mind-set" promises everyone a good deal. By expanding the available number of partners, goods and services, participants can build resources together. Gunia 0ffers five steps for applying the bartering mind-set in negotiations. He says to determine your needs broadly and cultivate powerful partnerships to establish diverse options, enjoy less conflict and promote deals that satisfy all parties.
Book Publisher:
University of Toronto Press