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Focus by Al Ries Empty Focus by Al Ries

Dom 24 Mar 2024 - 21:03

Focus by Al Ries Ce4ba8d29e9226549cd44600d1ed5385
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epub | 18.1 KB | English | Isbn:9780060799908 | Author: Al Ries | Year: 2005
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Description:

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers - with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.
With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.
Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.


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