Watch It Burn by Kristen Bird

"NXIVM meets Southern suspense.... Gripping, timely, and ominous."
-Allison Buccola, author of Catch Her When She Falls
Three women work to uncover the scorching lies and scandal behind a self-help movement, igniting a powder keg of secrets that could blow their town apart, in this suspense novel perfect for readers who love Southern mystery.
It's early morning in the small Texas town of Edenberg when the body of sixty-five-year-old Beverly Hoffman is discovered in the Guadalupe River-drowned in only two inches of water.
After elementary school teacher Nichole Miller discovers the woman's body, she makes two phone calls: first to the police, who call Beverly's death a slip and fall, and second to her best friend, journalist Jenny Martin. Jenny is attempting to revive her flailing marriage and her all-but-DOA career, and she knows foul play when she sees it. The two women enlist the help of Beverly's daughter-in-law, Robin, who's eager to expose the truth.
Beverly had been beloved in the tight-knit community, having cofounded the wildly popular personal-development company Genetive, Inc., alongside her influential husband. But something sinister has been smoldering beneath the surface of their picturesque hometown. And Genetive is at the center of it all.