Customer Relationship Management by Francis Buttle

Vie Feb 09, 2024 10:09 pm

[*]Approaches CRM from a managerial perspective, making it ideal for readers with little or no technical experience
[*]The most established book in the area and the market leader, making it a book that customers know and trust
[*]Fully updated in line with the latest thinking in CRM practice
[*]Includes updates instructor resources

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