Strategic Content Design by Erica Jorgensen

Good content isn't magical-it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.
"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX-by which I mean EVERYONE."
-Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book? Content professionals of all types-copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways [*]Realistically assess the current state of your content.
[*]Learn how to write content research questions.
[*] Create a content research study and evaluate your content&apos:s effectiveness.
[*]Identify which specific words or content elements to test. Analyze your research results.
[*] Identify which specific words or content elements to test.
[*]Determine which research methods and tools are ideal for your team's content research needs.
[*]Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience-and improving your bottom line.
[*]Create a content research roadmap.
[*]Learn from professional content people in case studies that highlight practical examples.