The Psychology Of Entertainment Media Blurring The Lines Between Entertainment And...
Miér Oct 28, 2020 5:20 pm
[/center]
The Psychology Of Entertainment Media Blurring The Lines Between Entertainment And Persuasion L J Shrum
pdf | 5.19 MB | English | Isbn:B007ZZCVBO |
Author: -assorted- | PAge: 378 | Year: 2012
[/center]
:
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.
Category:Consumer Behavior, Applied Psychology, Advertising
Hosters: Rapidgator | Nitroflare
https://rapidgator.net/file/6d3123654bc7c374c8297f12b91e6265/
http://nitroflare.com/view/662B95746173D48/
[/center]
- The Psychology Of Entertainment Media Blurring The Lines Between Entertainment And...
- Brand Hollywood - Selling Entertainment In A Global Media Age
- Between Fault Lines and Front Lines - Shifting Power in an Unequal World
- Media Planning & Buying n the 21st Century - Integrating Traditional & Digital Media
- Ralph Roberts Mastering Media with the Raspberry Pi Media Centers Music High End A...
Permisos de este foro:
No puedes responder a temas en este foro.