Selling Your Value Proposition - How to Transform Your Business into a Selling Org...
Mar Jun 07, 2022 1:18 am
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epub | 2.29 MB | English | Isbn: B072HJ5RP7 | Author: Barnes, Cindy, Blake, Helen, Howard, Tamara | Year: 2017
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Description:
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Category:Sales & Selling Management, Running Meetings & Presentations, Business Systems & Planning
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