Categorical Statistics for Communication Research
Lun 6 Jun 2022 - 20:09
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pdf | 4.15 MB | English | Isbn: 978-1118927090 | Author: Bryan E. Denham | Year: 2016
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Description:
Categorical Statistics for Communication Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
[*] Provides techniques for analyzing categorical data from a communication studies perspective
[*] Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
[*] Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
[*] Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Category:Communications, Social Sciences Research, Media Studies
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